As UBM Canon prepared for its latest edition of Medical Design & Manufacturing (MD&M) East, it also prepared for another landmark, the 30th anniversary of the show that focuses on health care design and manufacturing.
Mandy Stahl, manager of social communications and strategy for the American Society of Association Executives (ASAE), describes how her organization uses social media before, during and after each of their meetings.
The Internal Revenue Service spent $49 million on conferences between 2010 and 2012, including more than $4 million on a single event in 2010, according to an audit by the U.S. Treasury Department. Overall spending on events by the IRS has been dramatically cut over that time however.
James Capo, vice president of business development for Access Intelligence and a speaker at the ExpoNext Conference, discusses how you can turn your mobile app into a yearlong marketing and data-gathering tool.
After a somewhat abrupt shakeup in March, the National Association of Music Merchants has tapped Cindy Sample as its director of tradeshow operations. Sample replaces Kevin Johnstone, who had been with NAMM since 1994.
Peter Tatara, ReedPOP’s international director of content and marketing and a speaker at ExpoNext, discusses how to get creative with social media, how to target your messages and how to measure the results.
As corporations focus on sales as a result of event participation and do a better job at tracking ROI, managing leads is getting more important. The key to successful event lead management is to have a well thought-out plan.