As corporations focus on sales as a result of event participation and do a better job at tracking ROI, managing leads is getting more important. The key to successful event lead management is to have a well thought-out plan.
ExpoNext speaker Kai Hattendorf, vice president of corporate communications, marketing and digital at Messe Frankfurt, shares his insight into what’s next in tech.
Where “technology may have exceeded our humanity”, a carefully orchestrated VTS strategy provides an excellent, attendee-wide communications platform, an outstanding viral opportunity and a creative marketing strategy.
To date, digital trade fair services have been largely geared towards supporting existing trade fair business. At the same time however, they tap into whole new sources of revenue.
Activities at Boston area venues more or less returned to normal following the capture of the second marathon bombing suspect the evening of Friday, April 19.
A number of sessions and programs at the BIO International Convention April 22-25 in Chicago focused on food and agriculture, particularly meaningful since the meeting was held in the Midwest
More than 18,000 scientists attended Pittcon 2013, the conference and exposition for analytical chemistry and applied spectroscopy, as it was held March 17-21 for the first time ever in Philadelphia.
Karen Malone, vice president of meeting services for the Health Care Information Management & Systems Society, took her group mobile in 2013. HIMSS had offered a mobile presence before, but decided to go with a mobile website instead of a dedicated app this year.
What does it take to successfully launch a new conference in today’s saturated live event marketplace? Mary Long, an event management and marketing consultant, helped Healthcare IT News and HIMSS launch their first conference to a sold-out audience this past December in Boston.
The 2013 E.X.C.I.T.E. Awards finalists were announced today, recognizing the year’s top performers across 25 categories of tradeshow, exhibition and conference production.
The company bought Intelligent Exhibitions, a U.K.-based expo and conference organizer specializing in technology and marine events, and the Institute of Finance and Management, an events producer and publisher in the corporate accounting field.
