Offered through the Chicago Convention & Tourism Bureau, the location-based game seeks to boost attendee engagement.

How the association leverages social networking to drive engagement at is annual event.

The Expo Group creates a dedicated meeting space to debut with the 2010 TS2 event.

Joint venture merges Nielsen's BuzzMetrics and McKinsey's collective client insight.

The GSM Association (GSMA), which represents the interests of the worldwide mobile communications industry, hosts the Mobile World Congress (MWC) in Barcelona each February, and more than 49,000 mobile communications professionals come to hobnob and learn from each other.

Still putting off ramping up your show’s social media efforts? Whether you have a few free seconds or a few hours, here are 50 simple tips to get you started.

I attended executive education provider and event organizer HSM’s World Innovation Forum 2009 (WIF09) as a virtual attendee and followed a minimum of 20 leading innovation bloggers sharing real-time thoughts, insights and opinions from the event through their blogs and Twitter accounts. Pitney Bowes sponsored a WIF Bloggers Hub for pre-registered bloggers and Tweeps and Twitter Kiosks.

After you’ve defined your social networking strategy (EXPO, October 2009, page 20) and selected your platform (EXPO, November/December 2009, page 24), this last installment of EXPO’s social networking series will focus on the final — yet perhaps most important — step: audience engagement. Unfortunately, the “if you build it, they will come” mantra doesn’t apply here.

Whether they’re used as a marketing vehicle leading up to the show, a way to extend your brand year-round or simply a place for your community to connect with one another, most organizers understand the value that social networks can bring to their events. But creating a network that serves as an industry destination and truly engages your audience is much easier said than done. Defining what you want your social network to accomplish is just the first step in launching your initiative, which we’ll examine here in the first of a three-part series.

With the down economy leading to reduced attendance at shows across the industry, many organizers are going back to their hotel partners to renegotiate room rates and blocks. So what's the best way to broach the subject? EXPO checked in with a few industry vets to find out how to strike the best deal for both parties.

Ever wish you — and your attendees — could easily find content related to your show from sources like Twitter YouTube RSS and more all in a single place? Enter Twubs.com. Launched in April the groups and search tool from Web 2.0 business collaboration software developer 360hubs automatically creates user groups around content and aggregates it through Twitter meta-hash tags (a classification system for identifying hash tags which are used to create groupings and add context to tweets by prefixing a word with a hash symbol or number sign: #widgets) making it easy for users to find content related to a particular topic.