Want to make video a big part of your next e-mail piece? You’re not alone. More and more marketers are turning to video as the latest way to engage prospects and clients via e-mail. And although there are now e-mail marketing companies that can embed video into e-mails as part of their package of services, oftentimes ISPs and e-mail security vendors block video from ever reaching inboxes to ward off the possibility of viruses
and spam.

With the proliferation of online social networking, there’s no shortage of ways to connect attendees and exhibitors pre-show. But a service by Whereoware, an online marketing solutions provider, not only facilitates setting up appointments and making connections before the show, but also purports to keep buyers and sellers connected — and making deals — long after the last truck has exited the convention hall.

Creating an effective attendance promotion timeline and strategy can be tricky with so many moving parts.We checked in with the folks at InfoComm, the show serving the audiovisual industry, to see what works for them. Jason McGraw, Senior Vice President of Expositions, and Susan Burkhart, Director of Exposition Marketing for the show, gave us the scoop.We’ll examine their strategy in the first of a two-part series. Next month: A look at InfoComm’s timeline for attendance promotion.

When Foster Printing realized last year that they were printing 27 individual projects for a single show — and shipping them in 27 individual lots to the same show floor, a unique new business idea was born.

One of most important client interactions you’ll have all year is the one with your exhibitor during the event.More than just allowing you to perform any required customer service on site, it also helps you reinforce the exhibitor’s perception of your event as a success. Because an exhibitor’s judgment of your event is the most important determinant of whether they’ll be back next year, it’s important to influence an exhibitor’s opinion while it’s being formed. Here are some tips for connecting with exhibitors in their booths.

It was 25 years ago that my roommate gave me a book that would change my attitude, and my life forever. To this day, I’ve never stopped cherishing it.

It’s not just about the leads.

B-to-B media companies are building out their buyers guides and directories with richer functionality and content features, even leveraging event directories into the mix.

Survey says show executives struggling to achieve results from the tactic.

Don’t overlook traditional media as part of your marketing campaigns.