Examining the the two groups' motives can help you optimize your show's value proposition.

Mobile marketing Reached 100 Million People in the EU5 countries.

Know what you're selling, or you could undervalue or lose the sale.

Make sure your sales people are well-versed in cross-platform value propositions.

Remodeling Show marketing team takes to the road for 40 stops in 40 hours.

Your exhibitors offer a powerful channel for on-going, high-quality real-time intelligence.

With the major stock market slide last Thursday, it didn’t take long for people to sound like Chicken Little...

Search engine optimization and engagement are critical Web strategies deserving perpetual oversight and review. With fewer and fewer printed pieces for either booth sales or attendance promotion, your Web site must carry those responsibilities.

Q: What’s the best way to deal with an exhibitor unhappy with the show performance this year about the prospects for next year?

With all the time, energy and expense put into marketing your show to attendees before the event, it’s easy to allow the concept of creating a post-show attendee engagement strategy to slip your mind.

While you’ve heard the phrase “unique selling proposition” (USP), you may not know how it applies to you or your show. After all, the term is often used to describe how big companies are differentiating themselves from the competition.