Search engine optimization and engagement are critical Web strategies deserving perpetual oversight and review. With fewer and fewer printed pieces for either booth sales or attendance promotion, your Web site must carry those responsibilities.
Every six months, the Mobile Marketing Association (MMA) provides updated recommendations for the global ad units broadly used in mobile advertising in the following channels: mobile Web, messaging, applications and mobile video, and TV.
While you’ve heard the phrase “unique selling proposition” (USP), you may not know how it applies to you or your show. After all, the term is often used to describe how big companies are differentiating themselves from the competition.
Unless you’ve been under a technology rock the last few years, you know what an RSS (really simple syndication) feed is. Most Web sites have one set up on their sites to allow others to aggregate content into their own reader without having to go to each specific site to get new info.
Event logistics, freight shipping and material handling are essential elements of major events and exhibitions. The process can be challenging with literally many moving parts, especially for large exhibitors with complex event programs and schedules. This webinar will provide unique insights from a new study of leading event managers and exhibitors on industry best practices and recommendations to improve the logistics and shipping process. You'll also learn important tips to make the logistics, freight and material handling process easier and more efficient.