Thursday, February 2, 2012
What’s the coolest new thing you’ve seen at a recent conference that you can use to invigorate your own show?
Wednesday, February 1, 2012
U.S. Travel has pinpointed 12 Congressional districts where conventions give the biggest boost to local economies.
Thursday, December 1, 2011
It's not just about social marketing. Bringing in the younger demographic requires a balanced strategy.
Thursday, December 1, 2011
Curious about booth sales? We have some answers.
Wednesday, November 16, 2011
Gerald T. McQueen resigns as president and CEO of the facility.
Thursday, March 24, 2011
Examining the the two groups' motives can help you optimize your show's value proposition.
Thursday, January 20, 2011
Partnership aims to raise the domestic profile of both organizations.
Thursday, December 9, 2010
Mobile marketing Reached 100 Million People in the EU5 countries.
Thursday, September 23, 2010
Meanwhile, organizers are honing their digital and social media campaigns to greater degrees.
Thursday, September 2, 2010
Know what you're selling, or you could undervalue or lose the sale.
Thursday, August 12, 2010
Shorter spots with greater frequency should have better recall rates.
Thursday, July 29, 2010
Make sure your sales people are well-versed in cross-platform value propositions.
Thursday, July 29, 2010
Partnerships overseas can add a much-need boost to sales and brand reach.
Thursday, July 29, 2010
Remodeling Show marketing team takes to the road for 40 stops in 40 hours.
Thursday, July 15, 2010
Don't take it personally. Instead, make it about the audience.
Thursday, July 1, 2010
Your exhibitors offer a powerful channel for on-going, high-quality real-time intelligence.
Wednesday, June 9, 2010
According to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), $5.9 billion was spent on Internet advertising in the U.S. in 2010 Q1, the most ever for a first quarter.
Thursday, May 13, 2010
With the major stock market slide last Thursday, it didn’t take long for people to sound like Chicken Little...
Wednesday, May 12, 2010
The tough economic times have hurt everyone’s shows...
Monday, May 3, 2010
Search engine optimization and engagement are critical Web strategies deserving perpetual oversight and review. With fewer and fewer printed pieces for either booth sales or attendance promotion, your Web site must carry those responsibilities.
Monday, May 3, 2010
Every six months, the Mobile Marketing Association (MMA) provides updated recommendations for the global ad units broadly used in mobile advertising in the following channels: mobile Web, messaging, applications and mobile video, and TV.
Monday, May 3, 2010
Q: What’s the best way to deal with an exhibitor unhappy with the show performance this year about the prospects for next year?
Thursday, April 1, 2010
Q: When is the best time to try and renew a booth? Is it best to do it on-site or wait a while after the show?
Thursday, April 1, 2010
With all the time, energy and expense put into marketing your show to attendees before the event, it’s easy to allow the concept of creating a post-show attendee engagement strategy to slip your mind.
Wednesday, March 31, 2010
Want to build a buzz for your event and get fence-sitters to hurry up and register? Send e-mail updates with the latest high-level attendees and exhibitors who have signed up for your event.
