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Sales and Marketing

Sunday, April 14, 2013

The Ten Commandments of sales.

Wednesday, March 27, 2013

Adding conference components can dramatically enhance the event experience for a tradeshow attendee. But organizing conferences is time-consuming and hazardous. In the first installment of a three-part blog, Mike Blackman, managing director of Integrated Systems Events, explains how a conference program can broaden a tradeshow’s audience.

Tuesday, December 18, 2012

Atlantic City’s tradeshow and convention business was hit hard by Hurricane Sandy, but with a new $1 million incentive program, it’s taking steps to recover some of what it lost.

Monday, December 17, 2012

Mike Blackman, managing director of Integrated Systems Events, explains how attending media can provide a modest but significant revenue stream, simply by visiting their pressroom.

Monday, December 10, 2012

Variable pricing is the newest trend in exhibitor sales—Could an auction be next?

Monday, December 10, 2012

Q: “I am a member of a sales- and revenue-driven team. Through the years we’ve been consistently successful at hitting our numbers. However, as time goes by, I worry about how much emphasis we are placing on revenue and, as such, if we’re not placing enough on customer service.

Thursday, November 29, 2012

Next week will be the 19th anniversary of my first IAEE winter meeting. How time flies!

Wednesday, November 14, 2012

Deal more than doubles Penton’s presence in the market.

Wednesday, October 31, 2012

New York City and Atlantic City were the hardest-hit tradeshow destinations as Hurricane Sandy came ashore late Monday, Oct. 29, in southern New Jersey. There were several postponements and cancellations, both in the days leading up to the landfall and then in its aftermath as the entire East Coast works to recover from the storm.

Sunday, October 28, 2012

San Diego Mayor Jerry Sanders announced Monday that Comic-Con International officials have extended their commitment with the city for one more year, through 2016.

Wednesday, October 24, 2012

Globalization is here to stay. I’ve known that a while, but it really hit home for me last week.

Sunday, October 21, 2012

Nielsen Exhibitions is expected to make a decision about the future of Outdoor Retailer in Salt Lake City by the time the winter version of the massive show takes place in late January.

Thursday, October 18, 2012

SEMA and MAGIC extend commitments to LVCVA, bringing in over $1.4 billion over life of the deals.

Thursday, October 18, 2012

Three steps your company can take to be more than just the center of the universe for three or four days.

Thursday, October 11, 2012

Deal expected to expand relationship between MDG and VPI.

Thursday, September 20, 2012

The NYC Wine & Food Festival’s substantial insert in a N.Y. magazine shows one of the ways inserts can be used to promote events.

Thursday, September 6, 2012

The Radiological Society of North America's annual meeting was most attended medical event last year.

Thursday, September 6, 2012

Sometimes it can be difficult to try to “re-route” conversations that have gone off track.

Thursday, August 30, 2012

Tradeshows, conferences, conventions and festivals included in service options.

Thursday, August 23, 2012

You may be missing an opportunity by neglecting underserved exhibitor bases.

Wednesday, August 15, 2012

Speakers say customer service is more important than ever—and providing digital offerings can be just the way to capture key groups.

Sunday, July 15, 2012

One of the world's largest aviation marketplaces sets up pre-scheduled, face-to-face sales appointments to maximize deal-making.

Thursday, July 12, 2012

A new integrated package brings Subaru face-to-face with 2,000 event attendees.

Thursday, June 14, 2012

EXPO magazine’s EXPO Next conference covers fresh topics and showcases new speakers.