Tradeshow ties in “passport” program to new exhibitors’ showcase to expand interest.

While digital signage can be an asset for any tradeshow, it needs to be managed properly to deliver real value to stakeholders

Don’t forget people still make calls on their smartphones….Think about this when deciding on potential call-to-actions for your mobile ads.

It’s “Back to the Future” for show organizers, who once again need to drive
most of the excitement around their events.

The explosive growth of mobile is having a significant impact on email consumption….Don’t ignore this trend or your subscribers may start to ignore your emails.

Small and new exhibitors, the entrepreneurs at your show, should be treated as the future rock stars of our industry—because they are!

At many cities and convention centers, there is a growing and resilient strength below the surface, which they need to better educate lawmakers and the public about—particularly as the events industry rebounds.

Where is the industry, its lobbyists and other defenders in the fallout—and growing brouhaha—over the GSA conference scandal?

Educational programming, tradeshow and entertainment combine for new launch.

The Fairfield Country Women’s Expo saw attendance rise 21 percent—and sponsorship dollars increase 18 percent.

In all, the International Consumer Electronics Show recycled 75 percent of all materials—including 50,000 pounds of show publications.

The on-site experience is a key part of the marketing value chain….Here’s a look at how one show is helping attendees optimize their visit.