A refocused sales strategy helps the CVB target events that match the region's demographics.
According to a comScore study, 14 million Americans scanned QR codes with their mobile devices in June.
Since the food show began, there’s been a 40 percent increase in exhibitors.
With only about a 25 to 30 percent repeating customer base, America’s largest association is drawing in huge numbers to its annual event.
At day one of the event, attendees sort out technology solutions and ROI strategies.
NAB's Chris Brown discusses the best tips and tricks for post-show data collection.
The venue's new expansion helped win the certification.
Emerging markets and geo-adapted events are now strong segments of the portfolio.
Second quarter and first-half marketing and events group numbers both up versus 2010.
Bartkus takes the helm as founding managing director Tony Fung retires.
With the G8 and NATO summits scheduled to be held the same week, show planners decided to move the event ahead.
In a Q&A with Vicki Hawarden, she explains what challenges and goals the IAVM will have under her leadership.
Revenue and profit down 3 percent and 7 percent respectively, with 40 new launches occurring in 2011.
IAEE Survey reveals Wi-Fi pricing expectations are as varied as the growing device mix.
CONEXPO/CON-AGG’s new show, AG Connect, carefully planned a strategy for a new event that has so far proved to be a success.
Includes events, magazines and Web sites for Passagemaker, Soundings, Woodshop News brands and more.
Through an agreement the two associations will pool resources and cross-promote among their memberships.
About 91 percent are “satisfied” with event.
Now Business Intelligence group at Source Interlink leverages consumer data across all platforms.
The international exhibition company posts revenues of $292 million and $14 million in profit.
Deal includes flagship event All-Energy show and broadens Reed's footprint in the energy market.
A new location and a strong marketing campaign is helping this show increase its numbers.
SMG will no longer manage the facility, with the local CVB stepping up.
About 82 percent of show executives offer some kind of virtual events.