ErgoExpo" President Walter Charnizon shares his insights into the acquisition and accompanying expansion opportunities, and why he takes pride in the industry.
It's Always Sunny At Your Tradeshow: The challenge for us as salespeople is to underscore the positives of attending our events, in both boom times and bad.
In a Q&A with EXPO, June Cohen, TED's Executive Producer of TED Media, explains the mission behind the conference's content distribution model and how it's changed the organization.
Q: I feel like my trade show is not doing all it can to bring the attendee experience to the next level, which is slowly sucking the energy out of the show floor. I want an energized attendee base for my exhibitors. How do I bring this up with management, and also offer some proactive suggestions to jazz up the exhibit hall experience?
Q: We lost a lot of exhibitors over the last year because of the economy. This year, we’d like to lure them back in, but I’m not sure the same sales approach we’ve been using for the past few years will be enough anymore. Any tips?
Tom Wieser is the Vice President of Virtual Solutions at CGS. Prior to joining the firm in 2007, he was Vice President of Enterprise Sales at Unisfair.
In a Q+A with Mike Rusbridge, Chairman of Reed Exhibitions, He reveals how each of the business’ 470 (and growing) events work together to form one of the Largest event divisions in the world.
In a Q&A with EXPO, Charles McCurdy talks about his acquisition of GLM and how he plans to use it as a platform for growth into more events, digital assets and data services.
As Creative Director-Experiential Marketing for Intel Corp., Joe English is in the enviable position of running the worldwide forums that influence all of the major developers and technology partners who work with the computing giant.
In the following Q&A, English offers insight into his experiential marketing inspirations.
Nick Curci, president of M&A advisory firm Corporate Solutions, shares his outlook for event industry M&A as well as how buyers should be performing due diligence on acquisition targets.
Kathleen Thomas, Managing Director, Berkery, Noyes & Co. LLC, with expertise in magazines, newsletters, trade shows, conferences, seminars and the outsourced services that support these businesses, answers your questions on mergers and acquisitions.
Arnie Roberts, President and CEO, SMART-reg, with more than 30 years of experience in the field of business data processing, systems analysis, technical support, and project management, answers your questions on registration and lead capture.
Keynote speakers at the June conference in Baltimore will focus on three distinct issues that are likely to impact the future of the tradeshow industry.
In the last 10 years, the event has skyrocketed from a 150-booth event in the Tropicana, to a 3,600-booth, 1 million square foot mega-show in four halls of the Las Vegas Convention Center. And the Expo is showing no signs of slowing down. Larry Schur, president of All Baby & Child, Inc., explains how it all happened.