Q: I feel like my trade show is not doing all it can to bring the attendee experience to the next level, which is slowly sucking the energy out of the show floor. I want an energized attendee base for my exhibitors. How do I bring this up with management, and also offer some proactive suggestions to jazz up the exhibit hall experience?
Q: We lost a lot of exhibitors over the last year because of the economy. This year, we’d like to lure them back in, but I’m not sure the same sales approach we’ve been using for the past few years will be enough anymore. Any tips?
As Creative Director-Experiential Marketing for Intel Corp., Joe English is in the enviable position of running the worldwide forums that influence all of the major developers and technology partners who work with the computing giant.
In the following Q&A, English offers insight into his experiential marketing inspirations.
Kathleen Thomas, Managing Director, Berkery, Noyes & Co. LLC, with expertise in magazines, newsletters, trade shows, conferences, seminars and the outsourced services that support these businesses, answers your questions on mergers and acquisitions.