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Best Practices

Wednesday, April 1, 2009
Corporate Best Practices: Dealer Conference on a Dime

When all of Goodyear’s competitors cancelled their dealer meetings this year citing economic concerns, Goodyear President Rich Kramer considered following suit, “for about half a second,” says Andy Traicoff, Director of Marketing Operations for Goodyear Tire and Rubber Company (www.goodyear.com). The company needed to hold the meeting to generate enthusiasm among dealers and communicate that Goodyear was moving forward rather than waiting out the recession.

Wednesday, April 1, 2009
Tableware Goes Green

When attendees sit down to dine at your meeting’s banquet or exhibit hall lunch, take the opportunity to set a fashionable table that reflects your environmental values.

Wednesday, April 1, 2009
Trade Show Best Practices: One-Stop Payment

For AFCOM, streamlined exhibitor management didn’t just make exhibitors happy — it also helped the show build new revenue streams and grow its attendance and exhibit space. The association, which supports the data center industry, has generated nearly $1 million in additional revenue in the three years since implementing its new online exhibitor system. And by investing that revenue into marketing and growing the show, AFCOM has increased its attendance by 60 percent and net square feet of exhibit space by more than 50 percent, from 20,900 net square feet in 2005 to 33,700 net square feet in 2007.

Wednesday, April 1, 2009
Trade Show Best Practices: Organic Growth

When its exhibitors and attendees wanted to see some changes to the BIO International Convention, show organizers at the Biotechnology Industry Organization (BIO) listened — and ended up growing the show by 30 percent.

Wednesday, April 1, 2009
Trade Show Best Practices: The Sum of Its Parts

Rather than watching Fabtech decline as a result of U.S. manufacturing industry outsourcing and consolidation over the last several years, the show’s owners, the Fabricators and Manufacturers Association (FMA) and the Society of Manufacturing Engineers, decided to partner with other shows targeting a similar audience to create a single major industry event.

Sunday, March 1, 2009
Corporate Best Practices: Enabling connections

Meeting Professionals International’s (MPI) MeetDifferent show is all about challenging conventional thinking, says Jennifer Jordan, MPI’s Exhibits Manager. That’s why it was the perfect environment to debut Jordan’s design for an all-new trade show concept.

Sunday, March 1, 2009
Corporate Best Practices: Fender University

School just got a little more fun. Guitar manufacturer Fender recently launched Fender University, a four-day educational seminar held in Riverside, CA, that gave attendees the opportunity to work one-on-one with noted musicians and get an inside look at the world of Fender.

Sunday, March 1, 2009
Green Best Practices: Shipping Green

When the organizers of the Greenbuild International Conference and Expo set out to produce an entirely sustainable show, they knew shipping would be a big piece of the puzzle. To implement a realistic shipping solution that would also reduce their carbon footprint, the show enlisted freight carrier EA Logistics and its Delivered GrEAn freight program.

Sunday, March 1, 2009
Green Best Practices: Sustainable poster walks the walk

Legendary artist Peter Max created a limited edition poster to promote SustainCommWorld’s 2008 events, The Green Media Show and The Business of Green Media — but the poster didn’t just encourage sustainable business communications; it was the epitome of sustainability.

Thursday, January 1, 2009
Trade Show Best Practices: Around the World in 48 Hours

Potential KPMG employees have the opportunity to work almost anywhere in the world. To help prospects learn about all the possibilities, the international accounting and consulting firm staged its first global virtual job fair for 48 hours straight from 9 a.m. on September 24 until 9 a.m. on September 26, 2008. It was a truly global event. KPMG offices in 45 countries chose to participate as exhibitors, and more than 11,000 registrants from all over the world attended.

A Collective Voice on Site Selection

Nielsen Exhibitions gathered input from thousands of people before making a decision to keep the Outdoor Retailer Markets in Salt Lake City through 2016.

A Virtual Booth

To stand out from its competitors and generate leads from customers who couldn’t make it to the show, GE Healthcare created a virtual trade show booth to complement its physical presence at the Radiological Society of North America’s (RSNA) 2009 annual convention in Chicago.

An Inside Job

When hiring for show executive positions, consider leadership from the industries your show serves.

Breaking It Up

Over the past four years, 5,000 U.S. commercial printing establishments have closed their doors.

Career Fair Extends MakeUp Show’s Value For Attendees, Exhibitors

The business-to-business tradeshow is not only fostering business on the exhibition floor, but helping its core bases become employed.

Classroom Management

NTI’s expanded curriculum draws a 35 percent attendance increase.
Do Not Disturb

Because its exhibitors were notorious for scheduling off-site, private meetings with buyers during trade show hours, the United Fresh Produce Association (UFPA), which serves companies throughout the global produce industry’s supply chain, decided to offer its own private meeting rooms right on the show floor to keep attendees on-site.

Double Down, Work Together

Just a few years after a massive recession hit the automotive industry and its home, Detroit and its fabled North American International Auto Show are back in business.

Exhibitors Pre-launch Products at Two-day Press Event

When the Graphic Arts Show Company (GASC) wanted to build buzz among international industry press about product introductions at its upcoming 2009 PRINT Show, held in September in Chicago, it went straight to the source. GASC hosted a two-day Media Days event three months prior to its quadrennial international show, and invited editors from around the globe to see pre-launch product presentations
from exhibitors who paid to participate.

Expanding Your Show Market

Reaching a broader audience can make your show a one-stop-shop for exhibitors and grow your revenue.

For the First Time

A first-time exhibitor pavilion helps spur a 46 percent growth rate for the IAAPA Expo.

Going Global

Targeted marketing and partnerships drew 30 percent international attendance to the 2010 IBIE.

Heeding Feedback: Crafting An Effective Post-Show Survey

 NAB's Chris Brown discusses the best tips and tricks for post-show data collection.

Hot Ticket

Booking, Managing and Negotiating for In-Demand Speakers.

In The Mix

To make it easier for its 19,000 attendees to find and connect with those with like interests, the National Association of Realtors (NAR) began in 2002 organizing portions of the exhibit hall at its annual event into networking pavilions. Because the pavilion setup has helped boost attendance and exhibitor participation, and attendee response shows that it creates more valuable networking opportunities, NAR added two new pavilions this year.