Monday, December 3, 2012
Retargeting potential attendees online is a powerful tool that can deliver excellent results, but failure to manage your frequency could be costly.
Thursday, November 29, 2012
Next week will be the 19th anniversary of my first IAEE winter meeting. How time flies!
Wednesday, November 28, 2012
How not to drive yourself over your own ‘fiscal cliff,’ even when those around you are.
Thursday, November 15, 2012
Mobile usage data and insights from The Financial Times reinforce why you need to factor digital, mobile into your newspaper ad buys.
Thursday, November 8, 2012
The frequency parameter is a key driver of success in this format of outdoor advertising.
Thursday, November 1, 2012
UFI is the global association of the exhibition Industry, headquartered in Paris. An association with more than 600 members from 85 countries, it’s comprised of trade show organizers, venue owners, national and international exhibition industry associations and its partners.
Thursday, November 1, 2012
You will engage your communities much more with “utility value” than “bells and whistles”.
Thursday, October 25, 2012
Multiple buyer-seller formats from different industry players may be competing with you for the same dollars and attendees.
Tuesday, October 23, 2012
The Healthcare Convention & Exhibitors Association will hold its first-ever stand-alone health care association roundtable Nov. 7 in Chicago.
Thursday, October 18, 2012
Three steps your company can take to be more than just the center of the universe for three or four days.
Tuesday, October 16, 2012
According to a new CEIR report, most exhibitors tend to be “old school” when it comes to following up on leads they obtain from tradeshows.
Monday, October 8, 2012
The 2012 Expo Group Show Manager of the Year Awards have been announced, recognizing the managers of some of the largest and fastest-growing shows in the tradeshow industry.
Friday, October 5, 2012
Exhibit and event marketing can be a complex process with many moving parts. Based on years of research, including detailed surveys and interviews of top exhibitors, we've identified 10 ways companies can improve their results and get the most out of tradeshows.
Thursday, October 4, 2012
Many online ads are never seen. Understand the various factors in play if you want to get the best ROI from your digital advertising dollars.
Thursday, September 13, 2012
A full-day perspective you can’t get anywhere else.
Thursday, September 6, 2012
Francis Friedman of Time & Place Strategies, Inc. provides answers on ways to learn your audience.
Thursday, August 30, 2012
Details behind the International Woodworking Fair’s partnership with Atlanta’s hospitality industry.
Tuesday, August 28, 2012
Do you, as an organization, ever discuss how often your show is communicating with attendees and exhibitors?
Friday, August 24, 2012
Not everyone will stumble into this industry and we could be losing out on some real talent.
Tuesday, August 14, 2012
How should those in the event industry develop and execute negotiation tactics?
Sunday, August 12, 2012
Content marketing expert Joe Pulizzi says most companies "fall down with their event marketing" because of the short timetable they assign to it. Here, he shares tips for engaging your audience 24/7.
Wednesday, August 8, 2012
Mike Blackman, managing director, Integrated Systems Events, turns his attention to the media and why exhibition organizers must respect their on-site reporting needs.
Thursday, June 28, 2012
Multiple exhibit floor themes enable the organizer to promote the show on a more granular level.
Tuesday, June 26, 2012
How can U.S. show organizers partnering with international events help their exhibitors succeed when these many services typically offered at U.S. shows are not available?
Wednesday, June 20, 2012
EXPO Magazine collectively celebrates our industry’s excellence.