As meeting planners, we tend to get trapped in the spaces that we book. Here are a few ways to break out.

With little overhead, even less time and a growing viral potential, event marketers will want to come up with a Vine strategy going forward.

With these few easy steps, you can be on your way to making an eco-friendly event.

At 600 attendees, 80 exhibiting companies and 50 speakers, IMTEC is the largest of a number of medical tourism conferences and tradeshows popping up all over the world to serve a global industry that may generate as much as $100 billion each year.

Do your attendees want to see innovation? Do they want quality education? Are they interested in networking? Whatever it is, provide it. Make your attendees feel important.

There is only one person in our industry known worldwide by just his first name: Cherif. With renewed interest in internationalizing exhibitions, I thought it would be fun to share some background on one of the more globally-connected people I know.

It took quick thinking, a dedicated fan base and lots of snowplows, but despite Nemo’s best efforts, our annual Edison, N.J., pet spectacular was a success in 2013. Super Pet Expo’s show producer, Eric Udler, explains how he and his team did it.

Last month Amsterdam hosted the tenth annual Integrated Systems Europe (ISE) tradeshow, drawing more than 44,000 attendees. The attendance numbers not only set a benchmark for ISE, but also set a record for AV industry tradeshows.

Over the last year, I have spoken a lot about increasing revenue and watching the bottom line. That is part of my role at AEM and I know it is important, but there are ways in which we, as show organizers, can “pay it forward” and work to improve our communities.

Retargeting potential attendees online is a powerful tool that can deliver excellent results, but failure to manage your frequency could be costly.

How not to drive yourself over your own ‘fiscal cliff,’ even when those around you are.