A mobile game app Hanley Wood Exhibitions commissioned to promote World of Concrete hit 100,000 downloads in the month before the show opened Jan. 20.
The game, Rig Racin’, intended to increase awareness of the brand and drive engagement with the concrete industry, is available in the Apple App Store for iOS devices and Google Play for Android devices.
In the game, players can steer mixer trucks through three game-play environments. Players must deliver their cement load on time to receive in-game rewards and to advanceto more
challenging levels throughout the game. The better the player, the more in-game cash the player can earn to purchase new themes for various mixer trucks.
“We are proud to be providing this digital extension of the World of Concrete event to the gaming world,” says Tom Cindric, vice president of Hanley Wood Exhibitions in a statement. “We are thrilled that it has been so successful in such a brief period of time.”
Jeff Davis, Hanley Wood director of digital products, says, “Without question, Rig Racin' has enabled us to extend the reach of World of Concrete to areas we had not touched previously.”
World of Concrete took place Jan. 20-24 at the Las Vegas Convention Center with attendance of more than 48,000, 1,250 exhibiting companies and 570,000 net square feet of space.