What’s Your Story?
A guest blog this week by Super Pet Expo producer Eric Udler starts out with the line, “Let me set the stage…”
He goes on to describe the decision-making process as—simultaneously—a major blizzard headed toward the New York metropolitan area and he prepared for the opening of the Super Pet Expo in Edison, N.J.
Like everyone in and out of the show business, Eric had been chastened by the experience of Hurricane Sandy just months earlier. He knew severe weather was not a matter to be taken lightly.
Eric goes on to describe the thought process that he and his staff went through as they decided what to do: Should they cancel the very popular consumer show? Should they act as if nothing was wrong, hoping for the best?
In the end, the decision was made to postpone the opening, canceling only the first day. Yes, the show took an overall attendance hit, but broke records on a day-by-day basis…and satisfied exhibitors and attendees.
I was very happy Eric volunteered to tell his story for Expo. As a show manager, you never know when you might be in a similar situation and it could help to know what one of your peers did under the same circumstances.
If you have a story that you’d like to share with your fellow readers, I encourage you to get in touch with me. I’m not looking for blatant plugs—and we all know them when we see them—but if you have a story you believe would be instructive to others in the tradeshow industry, we would be happy to publish it.
Michael Hart is executive editor of Expo Magazine. You can reach him at firstname.lastname@example.org.