EVENT SECURITY SYSTEM

Need to tighten access at your show? Check out the SMART-Alec hi-tech security system from SMART-reg International Inc. The system integrates with the company’s All In The Badge registration technology to control corporate espionage and keep the proprietary portions of your event secure. Handheld, battery-operated SMART-Alec devices can be used anywhere secure admittance is necessary. Each badge is checked against a blacklist in realtime and organizers are informed when session or event access is breached. The system also doubles as a session and CEU/CME tracking tool (www.smart-reg.com).

CUSTOM EXHIBITOR INVITES

Why not let exhibitors help with attendee marketing? Exhibitor Invites let exhibitors invite their customers and prospects to your show for free by uploading their lists with a third-party, bonded e-mail distribution service. Exhibitors log in to a secure site to upload their lists, without having to worry about the data being shared with show management. In as little as 20 minutes, exhibitors can customize, preview and approve a campaign of three HTML e-mails that include their booth number, logo, personalized text, product photos and any special offers or giveaways. Exhibitors also specify the list, delivery date and time for each e-mail invite. According to 2009 data, the majority of people exhibitors invited using Exhibitor Invites (90 percent, on average) were not in the show’s house file; and the brand-new registrants were verified at the same rate as the rest of the show’s pre-registrants (www.exhibitorinvites.com).

MOBILE GAME CARD APP

Looking for a fun way to keep attendees engaged? Mobile Thunder’s iScratcher is a free mobile application that turns a mobile touch device into a scratch-to-win game card. Organizers or exhibitors can use the app to sponsor scratch-off games that display on mobile device screens. Attendees or players “scratch off” a game card by wiping the screen with a finger to reveal sponsor brand images and potential prizes such as cash, products, coupons, promotional codes, lottery results or content. Using GPS technology, iScratcher provides location-specific game odds, prizes and a map with directions to booths where prizes can be instantly redeemed. Sponsors can make promotions available to everyone by offering the same promotion on many platforms. The initial release is now available on Internet-capable iPhone and iPod touch handsets, and the fully functional version will soon be available on Android smartphones and other mobile platforms (www.iscratcher.com).