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What a Blogger Wants




Want to encourage blogging at your show? As a blogger, I can offer insight in this area. Here are eight things you can provide to make your bloggers’ lives easier:

FREE WIFI THAT ACTUALLY WORKS. Make sure your facility has the WiFi capacity to handle me and my blogging pals.We’re going to push most networks to capacity. Also, don’t make me hunt for the network name and password. Publish it everywhere!

STRONG AT&T DATA NETWORK COVERAGE. We iPhone junkies are dependent on AT&T coverage (for now). If you’re planning the general session in the basement, we’ll have to switch to WiFi. Just because your Verizon Blackberry works down there, doesn’t mean we’ll have any luck. Also, the phone coverage is different from the data network — keep that in mind when you’re testing.

PLENTY OF OUTLETS. I tend to bring my own power strip. I use it to make new friends. But not everyone remembers that trick, so anything you can do to make power easily accessible will be greatly appreciated.

TAGS AND HASHTAGS. I can either choose my own tags and hashtags, or you can tell me in lots of places what tag you and others are using so I don’t have to reinvent the wheel. And tell me where you’re using them. Twitter? Flickr? YouTube? Delicious? Slideshare? I want to know all the cool places.

ACCESS TO PHOTOS AND VIDEOS YOU CREATE. Sometimes I watch the official photographer take a great shot, or I see a video from the general session, and I want to blog it right then — except I don’t have access to it. I would love your event forever if you made all that stuff easily and instantly accessible on a centralized Web site.

ACCESS TO SPEAKERS. We bloggers have questions. Lots of them. How fabulous would it be if you gave us an extra chance to get our questions answered in a more informal setting? Even if it’s just giving us the speaker’s Twitter username.

ACCESS TO EACH OTHER. Blogging is about building relationships with other bloggers. Help us meet each other. Post a directory of those of us who are blogging. Give us a lounge to hang out in. Hold a special meetand- greet for us. You’ll think of something good, I’m sure.

BOUNDARIES. I’m gonna tell it like it is. But I don’t want to embarrass anyone (or myself). If there’s a place where blogging/Tweeting is off-limits, tell me, and explain why. Yes, we bloggers are a needy crew. But show us a little love, and we’ll love you right back.

 

Lindy Dreyer is the Chief Social Media Marketer for SocialFish, where she helps associations build community online. You can contact her at lindy@socialfish.org or read the SocialFish blog at www.socialfish.org/blog.