Toy Fair Breaks Square Footage, Attendance Records

Despite a snowstorm that hit New York City just days before it opened, the 2013 edition of the American International Toy Fair experienced a 5-percent increase in total attendance and an 11-percent increase in international buyers.

According to statistics supplied by the Toy Industry Association (TIA), which produces the Toy Fair, the show held Feb. 16-19 at the Jacob K. Javits Convention Center had 414,060 net square feet, 1,153 exhibiting companies and 26,493 total attendees.

“New York City is reclaiming its position as the toy industry’s center of gravity,” says TIA President and CEO Carter Keithley in a statement. “Buyers from across the country and around the globe were writing orders.”

Along with the increases in attendance, there were also 287 first-time exhibitors, which helped lead to an 8-percent increase in the number of exhibitors. “I couldn’t have imagined that,with a modest 10X10 booth and armed with just two prototypes, I would be getting orders from so many specialty stores and even an invitation to audition for ABC’s “Shark Tank [TV show],” says Babak Forutanpour, founder of startup AryaBall.

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Posted by Michael Hart

Michael Hart is the executive editor of Expo. Reach him at mhart@accessintel.com.... View all articles by Michael Hart →