This story first appears on EXPO sister site, minonline.

Tom Florio, who as Vogue vice president/publisher from 2002-2009 partnered with editor-in-chief (since June 1988) Anna Wintour to turn the magazine into a multimedia powerhouse, switched to the b-to-b side Tuesday with his hire as CEO of Advanstar's newly formed fashion and retail group.

Florio is in Las Vegas overseeing Advanstar's MAGIC event, the largest apparel trade show in the U.S. Florio will also be responsible for Advanstar's PROJECT show.

According to the company, "MAGIC and PROJECT inspire the fashion community and connect over 5,000 leading and emerging fashion brands and 20,000 product lines with over 60,000 visitors from more than 80 countries."

Florio spent 25 years at Vogue parent Condé Nast, including pre-2002 publisher stints at Condé Nast Traveler and Gentleman's Quarterly as well as president of The New Yorker (1994-1998). He left Condé Nast as Vogue publishing director in June 2010 and served as a consultant to IMG in 2010-2011.

Check back with EXPO for updates.