Tip of the Week: April 7 2005

April 7, 2005

Tip of the Week: Educate exhibitors about how to measure ROI

Exhibitors will appreciate a show more if they understand how to measure ROI. Reed Exhibitions invites its exhibitors to Exhibitor University, a one-day free seminar in key cities that helps exhibitors prepare for the show by setting better objectives, reaching them and then measuring results in a meaningful way. For more tips on exhibitor education, read Best Practices: Raising Expectations in the April 2005 issue of EXPO.