Kristie Gonsalves, president of North East Expos, explains how she's able to leverage operations, marketing and sales synergies to put on three consumer tradeshows in consecutive weeks at the Connecticut Convention Center.

The show themes--hunting and fishing, flower and garden, and home remodeling (a show organized in conjunction with The Home Builders and Remodelers Association of Greater Hartford)--vary considerably, but there are still areas of overlap she can take advantage of to save time and money.

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