Surf Expo’s winter show saw a 6-percent increase in first-time exhibitors, boosting the total to more than 2,500 booths at the nation’s longest-running and largest boardsports and beach-resort lifestyle tradeshow in the United States.
The semiannual Surf Expo, held in January and September at the Orange County Convention Center in Orlando, draws roughly 26,000 attendees from across the United States and more than 69 countries per show.
More than 230 first-time exhibitors attended the Jan. 9-11 show, which featured more than 250,000 square feet of exhibit space and included attendees from 47 U.S. states and 49 countries.
“We are pleased that we continue to be a show known for generating business,” says Surf Expo Show Director Roy Turner in a statement.
Flavia da Silva, general manager of Shipwreck Shops in St. Martin, echoed that sentiment, saying, “We indeed had a productive show. We got to choose and see new lines and products as well as known and new suppliers.”
In addition to sales and networking opportunities, the show’s lineup was packed with a myriad of options to keep attendees busy, including events in a demo pool, yoga, activities in a skate park, runway fashion shows, live demos special events and awards ceremonies.
Highlights included the induction of nine individuals into the East Coast Surfing Hall of Fame, the annual Florida Shape Off competition, Volcom’s Wild In The Parks contest in which hundreds competed to win cash and prizes, and a 50th anniversary celebration of the film, “The Endless Summer,” featuring a movie screening with live commentary from the director and stars that drew more than 1,000 guests.