STR Tracks Declines in All Three January 2010 Key Performance Metrics




The Americas region experienced declines in all three key performance metrics for January 2010, according to data compiled by STR and STR Global. The region’s occupancy ended the month nearly flat with a 0.7 percent decrease to 45.5 percent; the average daily rate fell 6.0 percent to $96.68; and revenue per available room dropped 6.7 percent to $43.98.

Among the markets in the region, Boston reported the largest occupancy increase, climbing 18.3 percent to 48.9 percent. Two other markets reported double-digit occupancy increases: Miami (+10.6 percent to 74.6 percent), and Rio de Janeiro, Brazil (+10.4 percent to 76.4 percent).

Three markets reported double-digit ADR decreases: Washington, D.C. (-27.2 percent to $132.65); Chicago (-14.5 percent to $85.99); and San Juan, Puerto Rico (-10.8 percent to $190.01).

Washington, D.C., reported the largest RevPAR decrease, falling 32.3 percent to $64.19, followed by Chicago with a 16.6-percent decline to $33.82.