Social Media Faux Pas Fixes
Colossal social media screw-ups are rare, like when the 2013 New York Comic Con tweeted on behalf of attendees who weren’t aware they had opted-in to the practice. The backlash ended the experiment quickly.
But a persistent faux pas that’s easy to fix, according to David Haas, director of technology solutions for Freeman XP, is a lack of engagement with your social network.
“Events spend a lot of time and energy and sometimes a lot of money buying Facebook ads, commercial spots on LinkedIn or Twitter, to get these followers; and then they don’t provide much value,” Haas says.
See also: Which Social Media Metrics Matter?
Haas says that if an organizer is going to invest that money, it should be done strategically and with a long-term view. He offers some pointers:
- Remember that the point of social media is to connect with users.
- Have a year-round strategy that keeps your community engaged.
- An event focused on topic or industry is connected to activities and information generated year round— commit to providing access to that.
- Make it meaningful and interesting.
- Develop a voice that’s tuned to the audience you’re going after.
- If multiple people post on your behalf, “have a game plan … that ensures that the way you communicate and the language that you use is consistent with the voice that you’ve established,” Haas says.