The National Shooting Sports Foundation’s (NSSF) Shooting, Hunting & Outdoor Trade Show (SHOT Show) will remain at the Sands Expo in Las Vegas through 2018.
The 2014 SHOT Show, which ran Jan. 14-17, attracted more than 67,000 in total attendance, an all-time high, and was the fifth consecutive SHOT Show held at Sands Expo. NSSF had previously extended its stay at the venue for three years through 2017.
"Sands Expo has spent millions of dollars evolving the venue in order to meet SHOT Show's needs and to make our attendees feel welcome," says NSSF Senior Vice President and Chief Marketing Officer Chris Dolnack in a statement. "We've been pleased with the improvements, and we look forward to continuing to work with them."
"Everyone at Sands Expo enjoys having SHOT Show in the building,” says Ashlyn LaPorte, Sands Expo executive director of event management. “It's exciting to know that we've played a role in helping them grow."
Sands Expo recently completed a $37-million renovation that significantly upgraded its facilities, including redesigning and remodeling the lobby and adding escalators, new carpeting, WiFi hotspots, food outlets and digital signage.
ConvExx handled operations for the SHOT Show for the first time in January after several years when it was managed by Reed Exhibitions. Since the break with Reed, NSSF has taken exhibit sales and marketing for the show in-house.