Secrets of the Expo Elite
Editor’s note: Last summer, Expo honored its Expo Elite at ExpoNext 2013. In this new weekly feature, we catch up with the individuals honored and talk to them about the secrets to their success.
President, Dolphin Promotions
Rosemary Krieger heads Dolphin Promotions, a consumer show production company she acquired in 2003. Dolphin’s most successful show, Palm Springs Modernism, is now in its 13th year.
Expo: What’s new for you?
Rosemary Krieger: Palm Springs Modernism continues to be our strongest show and continues to grow each year we produce this event. Based on that success and of Modernism Week, we are now set to debut a fall version Oct. 11-12. We expect the same success in the fall as we have in February.
Expo: What’s been your biggest challenge this past year, and how have you dealt with it?
Krieger: Dealing with the changing times. You need to keep up with this and can’t become complacent. For example, last year we moved one of our best shows, the Los Angeles Antiques Art + Design Fair, from its home for the past 17 years to a new state-of-the-art facility in Culver City, 3Labs.
While it is always hard to make a move like this, it was the right move. We are now moving our Los Angeles Modernism Show to the same facility and our dealers are very excited about it. These moves, and keeping up with the changing times, are what keep dealers, as well as major corporate sponsors, on board with our shows.
Expo: What, if anything, is the secret to your success?
Krieger: Keeping in mind that our dealers are the most important aspect to our shows. We remain hands-on at all times and make ourselves accessible to treat each and every dealer as though they are the key component to that specific show. We provide the venue and the show, but the dealer is the one who makes or breaks the show with their booth effort.