Reed Travel Exhibitions and the MPI Foundation Form Research Alliance
Reed Travel Exhibitions and the MPI Foundation have formed a research partnership and will produce a report on meeting and business event performance to be presented at the Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) in Baltimore on June 2011 as part of an America Meetings Week.
“Through this alliance, meeting and event professionals will gain access to critical data and resources to more-effectively design, implement and measure the business value of their meetings," says Bruce MacMillan, MPI President and CEO.
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Tuesday, February 21, 2012 - 2:00pm
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.
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