Reed Exhibitions has expanded its global portfolio recently, acquiring the high-end travel event Travelweek Sao Paulo and partnering with SIBICO International on two Russian tradeshows and a joint venture called Company Ecwatech.
“This is an important step for our company in Brazil and reinforces our commitment to work with local markets,” Reed Exhibitions Alcantara Machado President Juan Pablo De Vera says in a statement about the acquisition of Travelweek. “After more than 15 years of strategic growth in the country, we continue to bring expertise and international network to leverage the brightest local entrepreneurs and companies.”
Launched in 2011, Travelweek Sao Paulo 2013 attracted more than 590 exhibiting companies from more than 70 international destinations, 600 travel specialists from 19 Brazilian cities and seven countries in Latin America and hosted roughly 2,000 attendees. The 2014 event will be held May 6-9 at the Bienal Pavilion in Ibirapuera Park, Sao Paulo.
Travelweek Sao Paulo founder Carolina Perez and her team will now be part of Reed Exhibitions’ portfolio of International Luxury Travel Market (ILTM) events joining ILTM sectors in Asia, the Americas and Japan.
Other major expansions for Reed include the creation of a joint venture company called Company Ecwatech with SIBICO International to help organize and manage two SIBICO-run tradeshows, ECWATECH and WasteTech, in Russia.
According to reports, SIBICO co-founder Sergey Malygin will be general director of Company Ecwatech.
Company Ecwatech’s portfolio will include smaller shows such as CityPipe, NO DIG Moscow and BW Show, in addition to ECWATECH and WasteTech. The latter two shows will take place at the Crocus Expo International Exhibition Centre in Moscow, June 3-6, 2014 and June 2-4, 2015, respectively.
“Reed has some unique competencies and knowledge,” says Gregory Zaraisky, general director of Reed Exhibitions Russia, in a statement. “Our inspiration is that by joining forces we can help a faster transformation in the industries which urgently need investment, innovation and new technology.”