Unless you’ve been under a technology rock the last few years, you know what an RSS (really simple syndication) feed is. Most Web sites have one set up on their sites to allow others to aggregate content into their own reader without having to go to each specific site to get new info.

But are you aggregating content about your show? In today’s social media-heavy landscape, it’s difficult to track every mention of your show on the Web, but an aggregator, like Google Reader, can do the heavy lifting for you. Simply set up searches of your show’s name
on sites like Twitter and Google News, and the reader will do the tracking for you. The results will help you stay on your marketing game and quickly and actively deal with any negative issues that pop up. Some readers will even allow you to share content with other
readers linked to your feed.

Popular aggregators include:
• Google Reader (www.googlereader.com)
• Rojo (www.blogs.com)
• Bloglines (www.bloglines.com)