Reed Exhibitions and Messe Frankfurt will collocate their two shows that focus on event and media technology. Messe Frankfurt’s Prolight + Sound and Reed’s will run concurrently March 12-15 at Messe Frankfurt.
The two shows will create “the largest trade fair alliance for professional event technology in the areas of audio, lighting, theatre and stage, media and image production and system integration,” according to a report from Messe Frankfurt.
While Prolight + Sound has traditionally been held in Frankfurt, SHOWTECH previously took place in Berlin, often within the same time frame as Prolight + Sound. Plans are for SHOWTECH’s move to Frankfurt to be permanent.
“The two international market leaders will contribute their globally renowned brands to this alliance of strength,” says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland GmbH, in a statement.
Stephan Kurzawski, senior vice president of Messe Frankfurt Exhibition GmbH, concurs.
“Industry leader meets industry leader in a move that executes the bundling of the market in just one trade fair venue so often demanded by both exhibitors and visitors,” Kurzawski says. “It’s a change that can only benefit the entire sector.”
SHOWTECH, more than 30 years old, has always specialized in stage technology and equipment. Last year, it had 311 exhibiting companies and nearly 7,500 attendees.
Prolight + Sound focuses on professional event technology for systems, audio, lighting and media, typically with 893 exhibitors and more than 42,700 attendees.