Pre-fab destination marketing toolkits can help with the heavy lifting




Need to add some punch to your marketing collateral? Hop online! Many convention and visitors bureaus offer online toolkits, featuring everything from copywriting tips to images and downloadable ads promoting the destination. Chicago’s Convention & Tourism Bureau, for example, offers a robust destination marketing kit on its Web site, featuring pre-designed ads, visitor itineraries and e-mail campaign tips. (Check it out at www.choosechicago.com/meetingplanners/ plan_a_meeting/promote/Pages/chicago_destination_marketing_kit.aspx.) Las Vegas’ site offers a similar meetings toolkit, featuring fast facts, graphics, promotional copy samples and more. (See it at www.lvcva.com/meetings/servicessupport/ toolkit.jsp.) While not every destination has these materials available directly online, it’s worth a quick call to see how it can assist with your efforts.