Thanks to a close proximity of 130 miles, Pittsburgh and Cleveland have recognized an opportunity to attract visitors to both cities. VisitPittsburgh and Positively Cleveland, the cities' respective tourism agencies, have partnered in a joint marketing program to drive tourism from one city to the other.

Targeted by zip codes, residents in each city will be offered discounts on attraction tickets and "GetGo" gift cards, which can be used for hotel discounts.

The two agencies will also dedicate a portion of their advertising budgets toward each other. "The focus of the campaign is on the similarities between the cities, but with a nod to the unique qualities each has to offer," said Tinsy Lipchak, VisitPittsburgh's executive director of Tourism & Cultural Heritage, in a statement. "Ohio is Pittsburgh's number-one feeder market, and we expect that this marketing promotion will attract even more visitors from the Buckeye State."

Deep funding cuts to tourism promotion in both cities also drove the partnership and, in Pittsburgh's case, the pooled marketing efforts will be directed toward direct mail, radio, online and magazine advertising. The cities will also leverage their sports rivalry by targeting some of the marketing efforts around minor and major league baseball games, including a Pirates-Indians matchup mid-June.