The National Association of Music Merchants (NAMM) Show has committed to five more years at the Anaheim Convention Center, assuring it will remain in the Southern California venue it started at in 1977 through at least 2018.
If all goes well for the convention center, it will have completed an e
xpansion by then that will give the venue about 200,000 more square feet of meeting and exhibit space. The $180-million expansion proposal is slated for final approval later this year with ground expected to be broken late next year or early 2015.
“The future expansion of the convention center will ensure that NAMM has the needed space to expand,” says Anaheim/Orange County Visitor & Convention Bureau President and CEO Jay Burress in a statement.
This year’s NAMM Show took up 518,000 net sq. ft. and attracted 95,000 attendees and 1,500 exhibiting companies. The largest annual show in Anaheim, it was able to take advantage this year of the new 100,000 sq. ft. Grand Plaza in front of the venue where it placed multiple stages for musical events throughout the show. The stage in the Grand Plaza was inaugurated with a performance by soul-funk band Tower of Power, one of more than 250 concerts scheduled during the average NAMM Show.
The upcoming NAMM Show will take place Jan. 23-26. It will be the first NAMM Show overseen by new Tradeshow Operations Director Cindy Sample, who joined NAMM in May. Sample, formerly with Nielsen Expositions (now Emerald Expositions), replaced Kevin Johnstone, who left NAMM in March after 19 years.