Two music-related tradeshows that already collocate in Moscow, produced by the Russian affiliate of NAMM (the National Association of Music Makers) and Messe Frankfurt, will join forces with a third Russian-owned show and move to a new venue in Moscow and new dates in 2014.
NAMM Musikmesse Russia and Prolight + Sound NAMM Russia will launch Sept. 11-14, 2014, at the Sokolniki Exhibition and Convention Centre in Moscow. For the last two years, the two shows had been held in May at Moscow’s IEC Expocenter.
The third show, Music Moscow, previously held at Sokolniki, will be integrated into the two other shows. NAMM Musikmesse will focus on musical instruments while Prolight + Sound NAMM will showcase event technology.
Organizers believe this will allow the collocated event to become sort of a “one-stop shop” for the Russian music industry, which the two companies report generates $857 million each year.
“Merging the two fairs and bundling the product groups will generate synergistic effects for exhibitors and visitors,” says Messe Frankfurt Russia CEO Eugen Alles in a statement.
NAMM and Messe Frankfurt began their Russian collocation two years ago. Last year, it attracted nearly 10,000 attendees and 130 exhibiting companies. They have a similar annual collocation arrangement in Frankfurt and partnered on the Music China Show in 2006 in Shanghai.
As part of the agreement, Music Moscow General Director and Founder Vladimir Pruglo will advise the event teams for the next three years, contributing his expertise on the Russian music market.
“The integration of the two shows makes it easier for our members and non-members alike to make a decision about participating in tradeshows in the growing Russian market,” says NAMM President and CEO Joe Lamond in a statement.
The NAMM Show, held annually in Anaheim, is the largest music-related tradeshow in the United States. It is one of several events the association stages each year for the music industry.