Thinking about using mobile technology for your show? Consider Mobile Concierge from ConnectMedia Ventures. For organizers, the service provides a mobile show landing page, third-party mobile registration, a text notification platform and the ability to generate revenue through sponsorships. For exhibitors, the solution creates individual short codes that attendees can text to access an exhibitor’s mobile Web site, complete with branding, product information and more. Information on the mobile sites can be instantly updated at any time. Content can include audio and video files, text, data, logos, photos, etc. Users can forward the information to a friend via e-mail or text or bookmark items to their e-mail accounts to be accessed after the event.

Organizers can offer the Mobile Concierge service as an option for exhibitors and as a free solution for attendees. Prior to the show, the service can be used with other show marketing and advertising efforts to help drive mobile registrations and promote viral marketing by including images, 2D barcodes or short codes that users can text to register or receive additional information (such as, “Text ‘show’ to 2345 to learn more and register.”). During the show, organizers can provide a sponsored mobile event page and text important updates to attendees.When the show’s over, organizers and exhibitors can follow up with those who used the service to thank them for their attendance and offer the ability to opt in to receive additional information and promote future shows.

On the backend, the solution provides lead generation, tracking and reporting functions that capture attendee data and contact information, requests for follow-up, the number of people who visited each page and what actions they took while they were there.

The cost for the service, which is based on volume, ranges from $300 to $500 per exhibitor/booth. To learn more, visit www.cmvmobile.com.