Start booking your flights now. In recent weeks, Las Vegas and Chicago have each secured commitments to continue hosting some of the largest tradeshows in the United States for the next decade.
The SEMA Show, owned by the Specialty Equipment Market Association, and Advantstar’s MAGIC Marketplace extended their contracts with the Las Vegas Convention and Visitors Authority (LVCVA), while the National Restaurant Association Restaurant, Hotel-Motel Show (NRA) and the International Manufacturing Technology Show (IMTS) committed to remain at McCormick Place in Chicago.
For Las Vegas, the deals are expected to bring in $1.4 billion in non-gaming revenue—$827 million from SEMA; $611 million from MAGIC—and support 2,000 local jobs over the length of the partnerships. The MAGIC and SEMA agreements last through 2015 and 2017, respectively.
“We appreciate SEMA and MAGIC’s long-standing commitment to Las Vegas and their part in supporting thousands of jobs,” says Chris Meyer, vice president of sales for the LVCVA. “Their contract extensions show they see value in doing business here and appreciate what Las Vegas has done to grow their shows through the years.”
SEMA’s high-end automotive showcase has been held in Las Vegas since 1977, bringing in 130,000 attendees annually. The announcement was made just prior to this year’s event at the Las Vegas Convention Center (Oct. 30 – Nov. 2).
MAGIC, which has been held in the city twice a year since 1989 in February and August, most recently at both the LVCC and Mandalay Bay Convention Centers, and draws between 70,000 and 80,000 people per show.
McCormick Place To Keep NRA and IMTS
With labor and scheduling disputes behind it, Chicago’s McCormick Place has secured IMTS and NRA through 2020 and 2021, respectively.
“The labor union agreements at McCormick Place have created a new landscape that demonstrates that Chicago is open for business and [is] the best destination in the world for any convention or tradeshow,” says Mayor Rahm Emmanuel in a statement.
The new deals are expected to generate close to $1 billion in local spending.
The NRA announcement follows some controversy. The 2012 event was held two weeks earlier than usual (May 5-8) to accommodate the G8/NATO summit (May 15-22) held at McCormick Place this year during the NRA show’s originally scheduled time frame. The NRA received a multimillion-dollar settlement as compensation for lost revenue and the costs of rescheduling. Exact terms of that deal were not disclosed.
Those issues aside, the new agreement between NRA and McCormick Place will bring more than $600 million to the area over the life of the pact, along with more than 60,000 attendees annually.
The recently completed biennial IMTS show (held Sept. 10-15) has been a Chicago mainstay since 1947 and is expected to add close to $350 million in local spending by the time the new deal expires in 2020. IMTS typically draws more than 100,000 attendees every other year.