Integrated Systems Europe (ISE) is opening a third visitor entrance, adding attractions and improving showfloor navigation in hopes of increasing attendee traffic. ISE is Europe’s largest tradeshow for the professional audiovisual and electronic systems industry.
“Visitor congestion is one of the nicer problems for a tradeshow to have, but it still poses challenges,” says Mike Blackman, managing director for ISE, in a statement. “As well as safety issues, which are of course paramount.”
The new visitor entrance will be located near the show’s new theatre spaces. In addition, a new business lounge to connect halls and a free cart shuttle service between the entrance and the RAI train station will also be available.
Blackman contends that as the tradeshow continues growing, remaining attentive to visitors’ travel and logistical needs is key as visitors who are “stuck in traffic” are unable to maximize their time.
“The investment we are making in on-site wayfinding and navigation will not just improve the visitor experience at ISE,” Blackman says, “but also help to ensure that all of our exhibitors benefit from high levels of visitor footfall.”
The ISE show has shown consistent year-over-year growth for the past four years, reaching record levels in 2013 with 44,151 registered attendees and just shy of 900 exhibitors.
ISE 2014, a joint venture from the Custom Electronic Design and Installation Association and InfoComm International, will be held Feb. 4-6 at Amsterdam RAI and will feature more than 900 exhibitors and around 45,000 registered attendees in 12 separate halls.