Your show doesn’t have to be huge to successfully project an international feel. In fact, smaller shows can make it feel even more so!

I went down to the LA Convention Center over the last weekend to see Expo Comida Latina (ECL) along with the co-located California Restaurant Show. (Our company, ITI, Inc. was a co-founder of ECL with Diversified Business Communications, and I hadn’t been back to the show in a few years.)

While not a mega show, ECL still boasted a large number of international companies and pavilions—the impact of which was immediate. Walking down the aisles, there was a blend of languages, dialects and, of course, products. Among this year’s flavors were a plethora of non-alcoholic beverages and different types of mole (pronounced “moe-lay”) a traditional Mexican sauce made from dark chocolate and about 20 other ingredients. But I digress…

The impact on the show was clear, you knew you were at an international event. The co-located CA Restaurant Show benefited from a different audience who traditionally wouldn’t attend their show, but still buy their supplies and services.

Other ways to help your show feel international:
 
“International” Ribbons on Badges: These are cheap and easy to use and have a huge impact when walking through your exhibition or event.

Country Flags: Many decorators and facilities have country flags - put them out in the registration area. Be careful on placement—flying both the Taiwan and Chinese flags next to each other (or even at the same time) can get you into a world of trouble.

Bilingual Signage: Word to the wise here—do NOT depend upon Google translations, babel fish, or other computer-generated programs. Always have a native speaker double-check any translations!

International Lounge: This is an area where there really is more bang for your buck! It doesn’t have to be expensive to be effective.

We’ll actually discuss international lounges in the next blog. Seen any of particular note? Please either leave a comment here or email me!