IDG World Expo and Digital Media Wire (DMW) will debut the Digital Entertainment World (DEW) event in February 2014 in an effort to unite executives across several formerly disparate digital content and production markets.
“The way the entertainment industry has been approaching events like this has been very sector-specific,” says Ned Sherman, co-founder, CEO and publisher of Digital Media Wire.“No one has looked at digital entertainment as a category itself and put on a first-class forum and market show where content owners across all those areas can meet with their partners and develop business that leads to the monetization of their digital content.“
By launching DEW, IDG and DMW are hoping to connect leading content creators from games, music, video and publishing sectors to the entire value-chain of technology and service providers, digital distributors and device manufacturers.
DMW pursued this joint venture as the new digital media show fits in with the company’s already robust events portfolio. For the last 13 years, DMW has organized mid-size executive conferences for high-level attendees within the various industry sectors—games, video, music and publishing.
“For many years people were looking at digital as a smaller component of content monetization,” Sherman says, “But it’s rapidly becoming the leading source of revenue across all of the different content areas.”
DEW was designed in an effort to combine separate content area events under one umbrella, focusing on the similarities across categories and concentrating on how content and technology companies can work together to build new businesses.
Show sponsors include a slew of top media companies including NBC Universal, Gannett, William Morris Endeavor, and Yahoo! with more announcements expected. The three-day event will be held at the Hyatt Regency Century Plaza in Los Angeles Feb. 18-20, 2014 and will offer seven tracks showcasing 300 speakers in more than 100 separate sessions.
“If you are in any way involved with content creation, delivery of content to the consumer and/or any piece of the entire commerce chain in between, we look forward to offering you an exclusive marketplace and learning experience,” says IDG World Expo CEO Mary Dolaher in a statement.
Sherman contends that while DMW is running content operations for the event and IDG is handling the marketing push, the overall approach to grow interest has been an integrated mix.
“We have quite a reach into the television, video, music, games and publishing industries through our other conferences and daily e-newsletter that we’ve been publishing for 13 years,” contends Sherman. “We’ll be targeting the messaging to our past event attendees at our conferences and to our broader community of readers, as well.”