The two events, respectively hosted by the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA), will continue to operate independently, but will share the Las Vegas Convention Center Feb. 4-6, as the centerpieces of a new Design and Construction Week.
Organizers estimate that more than 75,000 attendees and 2,000 exhibitors will attend. No showfloor size estimates were available.
The SURFACES and StonExpo/Marmomacc Americas shows will be held concurrently at Las Vegas’ Mandalay Bay Convention Center beginning in 2015, adding to the major industry gathering.
“We had been discussing this for several years,” says Mark Pursell, senior vice president of exhibitions, marketing and sales for NAHB. “Our plans just aligned this time around.”
Adds John Morgan, NBKA president: “We’re excited about it with the way the economy is going. We couldn’t think of a better time to kick this off.”
Contact were a significant factor. IBS is at the beginning of a four-year commitment with the Las Vegas Convention Center that will take them through 2016—the dates the new collocated show will assume. IBS had alternated between Las Vegas and Orlando since 2003.
KBIS, meanwhile, has been held at several locations since 2005, including alternate year stays at Chicago’s McCormick Place. The possibility of extending the relationship with McCormick Place had been floated publically, but no official extension had been announced. KBIS was not releasing specific details about the issue.
With a “good amount” of exhibitor overlap, but little attendee redundancy, both NAHB and NKBA see the move as a definitive value-add for vendors. Attendee and member profiles of the two associations—broadly labeled as “construction” and “design”—actually diverge significantly, the groups say.
“We wouldn’t be cannibalizing the attendance,” Pursell says. “We’ll be expanding it and diversifying it. We’re expecting it to lead to new networking opportunities also.”
The shows will continue to operate independently, even under the Design and Construction Week banner, but there will be several shared resources, such as opening sessions, education rooms and certain vendor relationships, when appropriate.
IBS (Jan. 22-24, Las Vegas) and KBIS (April 19-21, New Orleans) will be held as scheduled this year.
IBS attracts 50,000 attendees and 1,000 exhibitors per year on a 400,000 square-foot showfloor. KBIS brings in 20,000 buyers and 700 vendors to its 250,000 square-foot floor.