Hot Restaurant & Bar Trends
What’s in this season when it comes to food and beverage? Whether you’re holding an event on-site or at a local restaurant, here are some ways to help jazz up your awards dinners, cocktail receptions or other special events.
Put a finger on it – Finger foods proliferate as guests look for comforting, easy, and approachable menu items. Meet your meat – From “Head to Tail” dinners, to whole roasted fish, eating the entire animal has become an event. Now you can meet your meat, and often the guy who raised it.
Counter culture revolution – Restaurants forgo tables for counter seating overlooking the kitchen. Diners like the casual option of no reservation seating and social dining and watching the chefs at work. Small is big – Small space, short menu, hot concept! Tiny restaurants with only a few items on the menu are big news.
Shaken or sparkling – Sparkling wine cocktails are light, refreshing, flavorful and popping up on menus all around. Waiter, there’s something in my drink – From tapioca pearls to preserved hibiscus flowers, to spherical orbs of Cointreau, cocktail garniture gets creative. Organic and biodynamic beverages – Growing methods and farming practices used to be reserved to the menu, but now wine lists designate sustainable selections, adding green to the list of reds and whites.
All shook up – Bartenders are adding egg white and shaking — hard, for frothy cocktails of yore done today. We’re flipping over these eggy delights. Field-ing inquires – Chefs and farmers develop personal and profitable relations as chefs request custom-grown vegetables and farmers unload a glut of produce for a profit when chefs find a creative use for it.
Source: Andrew Freeman & Co. (www.andrewfreemanandco.com)
Popular content
|
|
|
|
|
|
|
|
Tuesday, February 21, 2012 - 2:00pm
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.
Watch Now: Archived Webcasts
