The roundtable, in which association show organizers and exhibit managers have the opportunity to share ideas about the issues unique to their industry sector, is typically part of the HCEA Annual Meeting held each June. This will be the first time it has ever been held as an independent event.
HCEA Executive Director Frank Skinner says, “The association-only roundtable is a very popular event within HCEA’s annual meeting, and medical association members expressed a need to hold a similar event in the fall to discuss ongoing industry legislative and regulatory issues.”
The open discussion forum gives those who mount events for health care associations the chance to share best practices, network and get updates on developments in health care convention marketing. Michelle Turenne, senior director of corporate alliances and development for the American Thoracic Society, will moderate the roundtable.
Preliminary discussion topics include:
• Implementation next year of the Sunshine Act
• Building exhibit hall traffic
• Developing creative sponsorship opportunities
• The issue of publicly reporting health care industry interactions with physicians
“Legislative and regulatory topics both within the U.S. and in Europe are having an impact on medical conventions,” Skinner says. “Meeting and exhibition professionals know the value in staying up to date on how best to navigate the various rules and guidelines that can impact their attendees and their exhibitors.”
The roundtable, open both to HCEA associate members and non-member health care association professionals, will take place at the Westin O'Hare in Rosemont, Ill., near Chicago’s O’Hare International Airport.
“Chicago is home to a large number of medical associations, which means many people can easily drive to the event,” Skinner says. “It is also a good central U.S. location for people that may be flying in from the East or West coasts, which reduces travel time.”