Fashion + Licensing = Collaboration

Magic Market Week and Licensing Expo, both owned by Advanstar Communications, have agreed to collaborate on cross-promoting attendance for their two shows.

The new collaboration will entail direct mail, digital marketing, co-hosting seminars and sharing editorial content.

"Considering that licensed fashion brands generate an estimated $40 billion in retail, a collaboration with the largest fashion trade show in the world makes perfect sense for Licensing Expo," says Chris DeMoulin, president of licensing and executive vice president of customer development for Advanstar. "This is going to bring many benefits to both sets of exhibitors. Our exhibitors can attend Magic Market Week to seek out the latest trends in the market, and every Magic Market Week exhibitor and attendee could find a potential licensing partner by attending Licensing Expo."

Magic Market Week brings together influential fashion retail decision makers and more than 5,000 fashion brands, attracting more than 65,000 visitors. Licensing Expo hosts 420 exhibitors and includes more than 5,000 fashion, character, entertainment, art and consumer brands from. The event attracts more than 15,000 attendees.

Magic Market Week will take place Feb. 18-20 at the Las Vegas Convention Center and the Mandalay Bay Convention Center in Las Vegas. Licensing Expo will also be held at the Mandalay Bay Convention Center in Las Vegas June 17-19.

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