EXPO Announces One-Day Seminar Series on Enhancing the Tradeshow Experience

EXPO Magazine has unveiled a one-day, nuts-and-bolts workshop focused on presenting essential new skills for next-generation tradeshows in exhibit sales, sponsorships, attendee marketing and technology on Tuesday. The workshop will be conducted twice in 2012—in Los Angeles and New York.

Called EX2, the seminar is built on dozens of case studies and best practices from around the expo industry. EXPO has compiled (as only it can) the best examples of who’s doing that that’s working in content development. EXPO General Manager Tony Silber and EXPO Editor Michael Hart will presenting the case studies.

The first EX2 will be held October 11 in Los Angeles, with a follow-up event featuring the same content in New York on November 15.


“There’s never been a more exciting time to be in the exposition business,” Silber said. “There are new marketing channels, new technologies, new ways to connect buyers and sellers than ever before, all year long, online and off. The opportunities are limitless, but the expectations have never been higher.”

Hart agreed, saying, “To stay at the top of your game and keep your show at the center of your market, you need to understand the new landscape, as well as what’s coming.”

That’s what the new EX2 is all about. It’s the best of both worlds—you get more than 70 case studies on critical issues and techniques from the industry’s leading innovators, and you get EXPO’s unique take on what those case studies mean for you.

So join us in Los Angeles and New York. See what the cutting-edge organizers are up to, and what it means for you. Learn what’s on the minds of the innovators in consumer, b-to-b, medical, association shows and much more. Hear what’s right around the corner—and which tools and tactics are most likely to stand the test of time. Take your game to the next level in 2013 and beyond.

To register and to learn more, click here.

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