Several current technologies let shows leverage social media and smartphones, but Aerva technology also adds digital display networks to the mix. Aerva lets organizers engage, entertain and inform attendees with real-time interactivity and social media using mobile phones and digital display networks.

The Aerva system is available in three platforms: one for social networking, one for mobile and one for digital signage — all of which include optional widgets for additional functionality. Organizers can purchase all platforms or any combination of the three. Features include the ability to solicit attendee feedback on sessions or content; poll attendees through their mobile phones and display live results; enable attendees to engage by sharing text and photos; and include moderated community conversations from the event and the Web with social media services like RSS, Twitter, Facebook, Flickr and YouTube.

All of these activities can also be displayed on digital display networks located throughout the show floor. Organizers use the system’s software to drag and drop content to create scheduled programs that can be activated on individual screens at different times or on all displays. Programs can be customized to display a range of content options, such as video in the center, Twitter feeds on the side, scrolling weather data at the bottom, or even display attendeesubmitted text and photos. For instance, attendees can use the technology to text their responses to organizer-posed poll questions and then see the results on screens located throughout the facility or instantly share personal event photos taken with their mobile phones and have them displayed on the screens.

Organizers can sell sponsorships or advertising for the system, and send sponsored calls to action to attendees as well as return texts with coupons, links and media. A tracking function lets organizers share the audit trails with sponsors, such as the phone numbers of those who texted information, which ads ran and where and whether or not specific calls to action were successful.

Pricing for the system is based on the platforms, the widget functionality included and the number of events using the technology. To learn more, visit http://aerva.com/.