The Boardroom International Surfboard Show has signed an agreement with GLM Shows to help to create a one-day trade-only component to its consumer show, while possibly expanding the franchise to other destinations.
The Boardroom consumer show is usually held the first week of October at the Del Mar Fairgrounds north of San Diego. Typically, it attracts more than 100 exhibitors and 6,000 attendees.
GLM owns Surf Expo, the surfing-related tradeshow held twice a year in Orlando.
What Boardroom Founder Scott Bass called an “alliance” with GLM will result in a one-day B-to-B segment of the Boardroom show called The Surf Collective that will include surf apparel, surf-related accessories, swimwear and other boardsport-related items.
“What’s exciting is expanding the Boardroom from a pure consumer event to include a B-to-B environment,” Bass says.
Also, he says, the partnership will let the Boardroom show expand beyond its traditional lineup of exhibitors in association with the design and construction of surfboards to include other surf-related products.
Surf Expo Director and GLM Senior Vice President Roy Turner says, “Working alongside Scott at the latest Boardroom show underscored what we’ve been hearing from all types of manufacturers: The Boardroom is a can’t-miss destination for the surf market.”
Bass says he also believes the partnership with GLM will allow him to grow the brand beyond the San Diego area.
“The partnership is all about taking what we’re currently doing to other surf communities across the country and improving our current vision,” Bass says.