ASAE: The Center for Association Leadership has signed a new partnership agreement with Marriott International, making it the only hotel company at the highest level of sponsorship for the organization.
While many details of the agreement have yet to be announced, Dan Melesurgo, ASAE’s vice president for strategic partnerships, says Marriott will play a prominent role in its Executive Leadership Program that will take place the day before its Great Ideas Conference in March in Orlando.
“We’ve had a relationship with Marriott for 20-some years,” Melesurgo says. “This just sort of solidifies it.”
ASAE’s Alliance Partners program was developed to provide potential sponsors with ways to align themselves with ASAE and the association sector that could be customized to whatever kind of marketing platform they want to use and message they want to send to the organization’s members.
“For every one of them, we have designed a unique proprietary platform,” Melesurgo says.