Advanstar Global has acquired ENK International and its portfolio of 14 fashion-related events that include Fashion Coterie, Intermezzo, Accesorie Circuit and the former WSA Shoe show. It joins Advanstar’s stable of well-established fashion shows like MAGIC Marketplace, PROJECT and FN Platform.
Terms of the purchase were not disclosed.
“Having ENK, MAGIC and PROJECT within the same family of companies provides the fashion industry a choice,” says Advanstar Global CEO Joe Loggia. “This allows us to be more responsive to our customers as we work to coordinate dates and venues, which makes the process more valuable for exhibitors and retailers.”
Advanstar bought ENK from private equity firm Forstmann Little, whose founding partner, Ted Forstmann, died in 2011. Forstman Little had owned ENK since 2006 when it was acquired from its founder Elyse Kroll, who remained with the company until earlier this year.
According to Advanstar officials, the ENK and Advanstar events will be operated and managed independently. Nevertheless, the ENK events will be able to take advantage of Advanstar Global’s new “Shop the Floor” technology that will be launched early next year. “Shop the Floor” is an “online marketplace” that will help traditional tradeshow exhibitors and attendees to connect with one another both before and after the show and throughout the year.
Loggia continues: “Advanstar Global has made significant investments in this new technology that will enable our company to further drive value across the entire fashion marketplace.”
Advanstar’s largest fashion event, MAGIC Marketplace, takes place twice a year in Las Vegas. Last February’s show had about 800,000 square feet, 60,000 attendees and 3,800 exhibitors.