5 Ways to Make Your Show Healthier

Sitting in meetings and walking miles of trade show aisles can take their toll on attendee and exhibitor health. Even though shows take up a lot of time, they don’t have to mean the end of healthful habits. You can actually help all of your participants get more out of your show if you incorporate more than just fruit and salads into their lunchtime menus.

Expo asked Jonathan Bradshaw, CEO of the Meetology Group, for some tips on how to incorporate elements into events that would make them more productive for attendees.

The Meetology Group is a U.K.-based consultancy that specializes in the measurement of meeting productivity and offers advice to event producers.

Fun run—For running (and walking) aficionados, schedule a run/walk that begins at the same time every morning and gives everyone a chance to network with those who share their passions. Be sure to plan a route that is easily accessible and safe.

Yoga-aaahhh—Offer a yoga class to participants before or after the show. Be sure to schedule these at a time that will allow everyone to get to the class and still participate in sessions or meet up with others for dinner.

Quiet space—Set aside a room that is a “Serenity Zone.” All the volume on mobile devices must be turned off (not even “vibrate” allowed), no music on headphones that can still be heard by others and no talking. The rooms can have quiet instrumental music or a white noise machine to drown out the sounds of the show. This should be a place to be…well, quiet.

Pre-session energizing—In select sessions, before the presenter begins, have a show staffer or exercise guru lead the room in some easy chair exercises that will get participants prepared to concentrate. Head tilts (relieves neck tension), shoulder rolls (eases shoulder tension) and ankle circles followed by toe pointing (relieves lethargy in feet and calves).

Game room—An area set aside for serious fun is mentally energizing as well as an alternative for conventional networking. Piles of puzzle books, cards, board games, pinball machines, arcade-style games or even a golf game (that gets the body involved) provide a mix of opportunities for mental exercise, disguised as fun.

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Posted by Michael Hart

Michael Hart is the executive editor of Expo. Reach him at mhart@accessintel.com.... View all articles by Michael Hart →