March 2008
Marketwatch: Exhibition revenue
By Heather Kirkwood

Despite worries about the economy, show organizers have an optimistic outlook on revenue in 2008, according to a survey of for-profit and association show organizers by Exhibit Surveys, Inc. and EXPO Magazine. Sixty percent of show organizers say they expect booth revenues to rise, and 43 percent expect to see sponsorship revenues increase in 2008. Attendance revenue increases are expected by 39 percent of respondents. Of those who don’t expect to see an increase in 2008, most expect revenues to at least remain unchanged. Only 15 percent expect to see booth sales revenue drop, 9 percent expect sponsorship revenues to fall, and 15 percent expect to see attendance revenue decreases.





EXPO Magazine has partnered with Exhibit Surveys Inc. to conduct the Marketwatch surveys and report the results. For more information about Exhibit Surveys, visit www.exhibitsurveys.com or call 800-224-3170.