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From the Publisher: What, me? Worry? |
July/August 2008
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Can medical shows still draw? |
| CME funding changes and a faltering economy threaten attendance at medical meetings — but organizers say they’ve weathered it all before. |
June 2008
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Marketwatch: State of the industry |
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The 2008 CEIR Exhibition Industry Index reveals the overall exhibition industry continued to outpace U.S. economic growth from 2006 to 2007
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June 2008
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Blogging the Show |
May 2008
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From the Editor: The green rush |
May 2008
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Marketwatch: Measuring the ROI of sponsored events |
April 2008
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Site Selection: The Attendee Factor |
April 2008
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Exhibit Engagement Study |
March 2008
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IT Shows Make a Comeback |
March 2008
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Marketwatch: Exhibition revenue |
March 2008
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How Does Your Show Rate |
February 2008
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Surviving a Down Economy |
February 2008
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Lessons from 2007 |
January 2008
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Are We Losing Our Value? |
January 2008
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Beyond Boomers |
January 2008
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MarketWatch: Exhibit space rates |
November/December 2007
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Industry Pay is Up: EXPO's 2007 Salary Survey |
November/December 2007
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Exhibitions Hold Their Ground |
October 2007
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Top Cities:The Rich Get Richer |
October 2007
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The Wizardry of Web 2.0 |
October 2007
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Best Practices: Perfecting its partnering system |
September 2007
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Marketwatch: International exhibitors |
September 2007
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Marketing to Multicultural Audiences |
September 2007
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Mystery Attendees refocus association show |
September 2007
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22 Association Leaders to Know |
July/August 2007
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Producing green shows |
July/August 2007
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Marketwatch: International attendance |
July/August 2007
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8 Consumer Show Trends to Watch |
June 2007
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Content is King |
June 2007
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Hotel Negotiation: What Works Now |
June 2007
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State of the Industry |
May 2007
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2007 APRIL Regional Shows: What drives growth |
April 2007
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Marketwatch: Conference content |
April 2007
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Annual Report: Attendee marketing benchmarks and trends |
| Relationship-marketing or value-added programs offered |
April 2007
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Growing Globally: It can be done but is it worth it |
March 2007
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Medical Show Trends |
March 2007
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Cheat Sheet: RFID |
| Find out how RFID works, what it will cost and how the technology applies to shows |
February 2007
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Will BDMetrics’ personalization technology revolutionize the industry? |
| EXPO takes an inside look at the company and its plans to change the perceived value of trade shows. |
February 2007
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What would you change about the industry? |
| 29 thought leaders tell EXPO what they would change if they could and why. |
February 2007
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Convention center trends |
| A recent convention center report provides facility benchmarks on occupancy, building rental, food-and-beverage revenue and attendance. Find out how these factors affect your rates and what’s negotiable now. |
January 2007
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When acquisitions make sense for associations |
| In 2004, two new execs with no association experience joined the Travel Industry Association (TIA). Concerned that the huge success of the association’s large trade show — the International Pow Wow — put the organization in a highly vulnerable financial position, the two began making very corporate-type moves. Two recent strategic for-profit show acquisitions have broadened TIA’s member base, boosted its relevance and diversified its economics. |
January 2007
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Prepared to go green |
| Environmental sustainability is not a passing fad. It’s become a major public concern. What does it mean for your show — and how much will it cost you? |
October 2006
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B2B MEDIA Trends & Forecast |
| Annual report predicts business-to-business magazines, not trade shows, will lose marketshare from gains by e-media |
November/December 2006
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Viral marketing |
| Nearly 50 percent of Pulvermedia’s VON attendance comes from co-op marketing campaigns |
November/December 2006
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EXPO’s 2006 Financial Benchmarking Study: How do your numbers compare? |
| EXPO’s 2006 financial benchmarking study tracks the performance of exhibitions in terms of income, expenses and profits in a range of categories |
November/December 2006
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Executive Roundtable: Budgeting for 2007 |
| Industry execs share their strategies for next year, including revenue and expense projections. Find out how they plan to grow their shows and offset rising costs. |
October 2006
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Trends for Religious Conventions |
| Religious meetings and conventions posted their third year in a row of big gains in 2005. But rising hotel and travel costs are forcing religious groups to rethink their events. |
September 2006
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Marketwatch: Sponsorships |
| Revenue will increase from 14 percent of total show revenues in 2005 to 17 percent in 2006 |
September 2006
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ALA takes a chance on New Orleans |
| Following Hurricane Katrina, 87 events cancelled or moved to other cities, taking with them more than $2 billion worth of meetings, convention and trade show business from the city of New Orleans. But ALA decided to stand by its commitment to come to New Orleans, becoming the first citywide convention in 10 months. EXPO brings you the real story behind how the show came together, and what other organizers can expect in New Orleans. |
September 2006
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Marketwatch: Housing |
| Despite rising occupancy rates, most shows aren’t having trouble finding rooms |
July/August 2006
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New Association Show Models |
| Three executives reorganized their association shows and increased their revenues. Here's how they did it. |
July/August 2006
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Making an Online Community Click |
| Supernova conferees connect using the latest Web-based tools, extending an elite networking event into the blogosphere where virtually anyone can participate. |
June 2006
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Marketwatch: Trade show attendee benchmarks |
| Annual report reveals traffic density is up slightly; attendee buying influence remains strong |
June 2006
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ROI: At what cost? |
| Pushed by increasingly sophisticated marketers, show organizers are getting the point that delivering measurable value is essential to growth in attendees, exhibitors and marketplace relevance. While most welcome a new transparency in ROI metrics, these do come at a price for both show organizer and exhibitor. Just how useful are the measures relative to their costs? |
June 2006
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Marketwatch: Nontraditional events |
| Corporate events for exhibitors and Webinars are the fastest-growing nontraditional events in 2006 |
May 2006
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Why you must invest in first-time attendees |
| Since 2003, the percentages of new attendees have dropped to the low 30s — even as total attendance was on the rise. Learn how some show producers, like InfoComm, are bucking the trend. |
May 2006
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Hot convention center technologies |
| 7 hi-tech features you gotta have and where you’ll find them |
May 2006
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4 trends for corporate events |
| Events continue to become a more vital component of corporate marketing strategies as companies grow more savvy about events and how various types can be combined to meet their goals |
May 2006
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Marketwatch: Conference content |
| Education continues to be an essential component for shows in 2006 |
April 2006
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5 Hot Startups |
| An inside look at the big ideas that launched five breakout companies |
April 2006
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The power of one: Integrated databases deliver |
| Event data is your No. 1 asset. But when you stash it in disparate databases, it depreciates. By creating integrated databases, you can expose the connections among event participants, and leverage that information to improve event management, increase profitability and create more value for your key stakeholders. |
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5 Trends to Watch for Hotel Shows |
| With rising occupancy and rates, hotel shows continue to face a tighter, more competitive marketplace in 2006 |
March 2006
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Marketwatch: Exhibitor marketing |
| Show organizers spend $156 per exhibitor on sales promotion |
March 2006
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Haute cuisine |
| What’s in and what’s out in convention F&B |
February 2006
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Special report: Mid-size shows Mid-size shows: The battle for marketshare |
| Squeezed by mega-show competitors and fending off smaller niche events nipping at their heels, producers of mid-size shows face opposition from all sides. To stay competitive, they’re using every tool in the playbook — synergistic partnerships, affinity co-locations, market segmenting, dazzling technology and savvy site selection. |
February 2006
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Marketwatch: Revenue |
| Show organizers predict a doubt-digit increase for booth sales in 2006 |
February 2006
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Custom exhibitor programs |
| Case Study: MediaLive’s customized program for Cisco at Interop succeeds in pushing customers along the sales pipeline |
January 2006
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Special report: State of the IndustryWill your sector be a leader or laggard in 2006? |
| The 2nd Annual CEIR Index Report dubs 2004 “The Year of Recovery.” Industry insiders say sustaining growth in 2006 will require a strong marketplace and innovations that deliver value. Whether your sector is a leader or a laggard, remaining relevant will be the supreme challenge. |
January 2006
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integrated sales |
| Selling marketing solutions instead of media products can increase your revenue, deepen your relationship with exhibitors, and help your customers reach their marketing and sales goals. So why aren’t more media organizations doing it? |
November/December 2005
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Lessons Learned |
| How industry leaders are dealing with the impact of Hurricanes Katrina and Rita on their businesses in the short and long term. |
November/December 2005
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Marketwatch: Attendee marketing |
| Shows spend an average of $17 per attendee on promotions |
November/December 2005
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2005 Salary survey |
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Trade Shows 2010: Attracting tomorrow's attendees today |
| America is on the cusp of a generational shift not seen since the Boomers. Gen Y — which represents 78 million people and is four times the size of Gen X — has already entered the professional workforce, and they’re starting to attend and exhibit at shows. Do you have a plan to reach this influential group? |
October 2005
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B2B Media Trends & Forecast |
| VSS predicts that trade show spending will increase 6.1 percent to $9.71 billion in 2005 |
October 2005
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Event measurement by the numbers |
| New, affordable electronic tools track, weigh and analyze variable data points to give event marketers a quantification on value delivered for their marketing spend. Will your show survive the analysis? |
October 2005
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Marketwatch: Sponsorships |
| Revenue will increase slightly from 2005 to 2006 |
October 2005
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New CVB Models |
| There’s a not-always-so-quiet revolution taking place at today’s CVBs, and if it hasn’t hit the cities in which you hold events, it likely soon will. At an EXPO roundtable, five bureau and convention center executives discuss the specifics of their new models, the motivation behind their changes and the ramifications for show organizers. |
October 2005
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Building a plan for 2006 |
| Leading industry execs from 8 organizations share their strategies for next year, including growth projections, leading competitive issues, major changes and key objectives |
September 2005
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Marketwatch: Staffing |
| Outlook for hiring looks solid for 2006 |
September 2005
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Religious Event Trends |
| Despite strong attendance gains, religious meetings and conventions are finding it harder to get the rates and dates they want — especially in first-tier cities. |
September 2005
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The allure of the B2C event market |
| Case Study: Ziff Davis Media used its IT expertise and B2B event experience to launch DigitalLife 2004, a consumer technology event, earning it EXPO’s Best New Consumer Show Award for 2005. Find out how they signed major technology companies and drew 25,000 attendees to this first-time event. |
September 2005
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Association show makeovers |
| Associations rely on built-in constituencies to support their annual conventions and trade shows. But decisions to attend are no longer automatic for members and vendors. Find out how market intelligence fuels changes — from modest to extreme — for three association shows. |
July/August 2005
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Financial benchmarking |
| Show organizers average 44 percent profit margin for their largest shows |
July/August 2005
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5 Web site success stories |
| An inside look at five show web sites that work. Find out how they got where they are — and what they learned along the way. |
June 2005
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What do CMOs want? |
| Fierce competition and the drive for new products and ideas have made marketing far more important to corporate success than it was five years ago. Today, 47 percent of Fortune 1000 companies employ a chief marketing officer. Where do shows fit in their marketing mix? |
June 2005
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Marketwatch: Nontraditional events |
| Show organizers are planning more nontraditional events in 2005 compared with 2004 |
June 2005
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Guide to Major Consumer Show Producers |
| Consumer Show TrendsCurrent market conditions and future trends impacting consumer events |
June 2005
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10 Best Practices from Leading Medical Shows |
| Medical shows face many challenges — from increasing time pressures for physicians and travel restrictions for international participants to close scrutiny from regulatory organizations and consolidation among exhibiting companies. Here are best practices that contribute to continued success for this industry sector. |
June 2005
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Would your show work in China? |
| The Chinese economy is exploding, and the hype surrounding the market is difficult to ignore. Does the economic expansion translate to big bucks for U.S. show organizers? |
May 2005
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Telemarketing response rates up |
| Special Report: The DMA 2004 Response Rate Report provides benchmarks for direct marketing response rates, media, costs and ROI |
May 2005
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5 essential event technologies (and what you need to know about them |
| From digital programs to wireless Internet access, technology has become a catalyst for adding value to show attendance and content. |
May 2005
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10 Strategies for attracting C-level execs |
| It takes more than a marketing campaign to motivate corporate officers to attend shows. Producers like Gartner make a compelling argument by offering quality content, exclusivity, peer networking and incentives that prove their value. |
May 2005
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Marketwatch: Trade show attendee benchmarks |
| Annual report on trade show attendee benchmarks reveals density on the show floor and buying plans are on the rise; attendee buying influences remains strong |
May 2005
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Entrepreneurs we love |
| They’re risk takers, big-picture thinkers and creative strategists. They’re the ones we all watch — and sometimes copy. They’re the... |
April 2005
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What’s Your Show Worth Now? |
| Backed by generous lenders and low interest rates, equity investors like Tom Kemp are in the market for robust media properties with rich customer databases. Strategic buyers looking to strengthen their competitive positions aren’t far behind. Find out if your show could be an acquisition target. |
April 2005
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Marketwatch: Most show organizers expect contractor budgets to stay the same in 2005 |
April 2005
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Marketwatch: Organizers spend $160 per exhibitor on promotion |
March 2005
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Gaming Destinations: A New Deal |
| As capital pours into established destinations and options for leisure gaming multiply, show organizers will soon see new benefits |
March 2005
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6 hot trends for corporate events |
| Companies like Novell are investing more in customer events to capture their best audience and deepen the discussion without competitors around. In return, they’re holding intermediaries to iron-clad budgets, emphasizing education and peer-to-peer interaction and joining up with strategic partners. How will these trends impact corporate events in 2005. |
February 2005
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Eat, Drink and Be Varied |
| What’s in and what’s out in convention F&B |
February 2005
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Marketwatch: Show organizers predict banner year for revenue |
February 2005
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From quantity to quality |
| With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee |
February 2005
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The Science of Shopping |
| What show organizers can learn from retailers to create memorable experiences to keep attendees coming back |
January 2005
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Taking the Pulse of Medical Shows |
| Medical and health care shows were one of the fastest-growing exhibition industry sectors from 2000 to 2003, increasing 12 percent. This growth took place in a climate of more intense scrutiny from regulatory organizations, increasing time pressures for medical professionals, consolidation among exhibiting companies and security-related travel restrictions for international participants. Find out how medical show producers deal with these challenges. |
January 2005
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Marketwatch: Show organizers make more than they spend online |
January 2005
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Best bets for growth in 2005 |
| Galen Poss and other top industry leaders reveal the five hottest trends for show growth. How to make them work for your event. |
January 2005
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Exclusive EXPO Research: Site Selection Trends |
| The industry’s first-ever study reveals how show organizers make site selection decisions. |
November/December 2004
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Digging deeper |
| Case Study: Using its research capabilities, SIA created the Buying Power Index, which reveals that attendees at the 2004 SnowSports Show represent 80 percent of $2.3 billion in industry revenues. Find out how the association mines its extensive database of exhibitors and attendees and uses the data to increase sales and drive attendance. |
November/December 2004
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Co-location goes mainstream |
| The co-location trend is accelerating, in part, due to diminishing participation in shows by both attendees and exhibitors. For FMI and many other show organizers, co-location brings synergy to events with overlapping markets, increasing buyers for exhibitors and enhancing education and product awareness for attendees. |
November/December 2004
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Marketing: What works now |
| E-mail might still be your best bet for retention, but attracting new customers will take a new mix of tools and messages. |
October 2004
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Trade Show 2009 |
| Redefining the delivery of buying, selling, networking and education is paramount to keeping your show relevant in the face of dramatic market change. How PMA and nine other shows have mapped their transformation for the next five years. |
October 2004
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B2B Communications Trends & Forecast |
| VSS predicts that trade show spending will increase 2.4 percent in 2004 |
September 2004
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Behind the hardware breakup |
| Once partners now competitors, AHMA and Reed Exhibitions vie for hardware industry dominance in the aftermath of an ugly split |
September 2004
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Convention Center Construction Update |
| 27 construction projects under way in the United States and Canada will add more than 2.6 million square feet of exhibit space |
September 2004
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Special Report: ExPact2004 Convention Expenditure & Impact Study |
| Find out how much exhibitors, attendees and other event organizers spend in the host city. Use the data to determine the economic impact of your event and benchmark your spending against the average |
September 2004
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